All the Rage in Roanoke, Virginia the largest formal boutique in Southwest Virginia. Specializing in Designer Prom, Special Occasion, Pageant, Bridal Gowns and Tuxedos. We carry the industry’s top designers such as SHERRI HILL, ELLIE WILDE, PORTIA &SCARLETT, FAVIANA and many more. Unlike most special occasion boutiques, we have the honor of being involved in designing and curating future collections. Allowing us to be ahead of the trends and offering our customers a first glance at the newest fashions. Whether you are shopping online or in-store our team is committed to providing the highest quality of service and dedicated to helping every customer find the perfect dress. Come shop the latest Prom, Pageant and Bridal trends for 2024 NOW!