Zalando has snapped up augmented reality specialist DeepAR as it invests further into its technological capabilities.

Researchers at the Virtual/Augmented Reality Lab will attempt the Guinness World Record by watching 55 hours of uninterrupted content in VR headsets.

Virtual reality is transforming onboarding by creating immersive, curiosity-driven learning experiences that improve ...

Sony Electronics Inc. is launching its first camera tracking system, Ocellus (ASR-CT1), designed to simplify ... Read More ...

Black Mirror season 7 is just around the corner, but the entertainment has already begun. We’ve been looking for some ARG ...

In the longer term, as VR and brain-computer interfaces evolve, we may reach a point where we can simulate an entire meal ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the ...

Innovation is essential to drawing attention and creating memorable experiences in the dynamic field of design. A new ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the ...

The new mobile app uses augmented reality technology to create an interactive experience for training and maintenance ...

The partnership blends timeless traditions with modern day technology to create immersive IftAR gift boxes for Snap’s ...

Womanhood’s latest project uses augmented reality works to honor 20 Santa Clara County women including Iris Chang, Margaret Jenkins and Inez Jackson.