How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...

Golden State Warriors guard Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, the model for the NBA logo and in many ways the original prototype for ...

West, of course, played his entire 14-year career with the Lakers and is best known globally for being the inspiration behind the NBA logo. But he also served as a Warriors' special consultant ...