It seems that if a cereal wanted to survive in the 1980s, it needed to have a persuasive cartoon mascot to appeal to kids by appearing in TV commercials and boxes of the product. In 1989 ...

Created by Kellogg’s, Rice Krispies were first marketed as the “Talking Cereal” for the crackling ... the Stones reappeared in commercials and sponsorships. By the early ’80s, fragrance ...

The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing the breakfast cereal industry ...