An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of ...

A smarter approach to retail media: Today’s retail media networks need to integrate onsite, in-store, and offsite ad placements fully. Vantage serves as the central hub for retail media, unifying the ...