The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing tasks. For marketing software giant Adobe ...

Personalization at scale ‘needs a ton more creative assets, stuff that humans can’t develop in time to do what’s needed,’ says Ross Monaghan, a principal with Perficient’s Adobe practice.

And new AI capabilities provide more personalization, according to the firm. Regarding enterprise sales, Adobe (No. 210 in the Fortune 500) reported that in FY 2024 joint creative and marketing deals ...

While the tech companies raced to unveil differentiated and unique GenAI tools, Adobe took a different approach, prioritizing creativity, inclusivity, and responsibility. With an integrated ...