Adobe has just previewed some fascinating new AI video tools for Premiere Pro – including an uneasy alliance with OpenAI's Sora.

Adobe said that marketers might want to change the language or aspect ratio of a video to cater to different markets and services, but editing video has previously been a mission that takes hours ...

Senior Vice President and General Manager of Digital Media at Adobe. "By harnessing the power of Firefly and our advanced AI capabilities, we're transforming the video editing experience and ...