Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales. Types of Marketing Campaign ...

Advertising is a cost item that is included in the income statement’s operating expenses. Assets are often referred to in a colloquial way as being something of value. However, while advertising is ...

As we head into the new year, Mobile Marketing Magazine recaps some of our best bits from 2023. In January, Mobile Marketing spoke with sustainable advertising with Olya Dyachuk, Data Driven Media ...

Audience-targeted negative advertisements can convert negative messages into positive audience responses, such as empathy and perceived realism of the advertisement. Audience-targeted negative ...