Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Television/radio ads are viewed as the least effective marketing strategy, with just 2% of respondents ranking them in the top 3 ... 40% say finding enough money to invest in their ideas is a huge ...

Despite the immense potential, some retailers have yet to fully embrace the shift, sticking to familiar strategies and traditional advertising models, in other words, fishing in the same pond.

or ideas. Many companies see every single interaction as a sales opportunity, but that's simply not the case. You can use educational materials, webinars, and gated content to gather leads, and ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...