Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Without strategy, advertising risks becoming a collection of disconnected ideas rather than a cohesive, results-driven effort. Strategic alignment: The key to advertising success Even the most ...

What’s new about this strategy? Instead of only using demographics ... and it didn’t get views primarily from advertising. Engagement signals played a significantly bigger role in this YouTube ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

And advertisers are still adjusting to how the world now operates. Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad ...

Bank of America's YouTube ad campaigns from the last six months (October 2024 to March 2025), strategically allocated resources to enhance financial literacy, digital banking experiences, and ...

When a brand’s tagline enters the popular vernacular, you know it’s a winner. Over the past 20 years, “Should’ve gone to Specsavers” has become such a cultural meme, as well as being the source of a ...