“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

NEW YORK —BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Led by Micah “Prestige” Blehm, Prestige Advertising and Auto Marketing Management are redefining digital marketing through ...

Omnicom Group topped Wall Street estimates for fourth-quarter results on Tuesday, aided by strong growth in its advertising and media segment.

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

Collective Audience has also appointed company CEO and director, Peter Bordes, as chairman of the board, succeeding Joe Zawadzki who has stepped down to focus on his venture capital and advertising ...