In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human ...

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

What’s new about this strategy? Instead of only using demographics ... and it didn’t get views primarily from advertising. Engagement signals played a significantly bigger role in this YouTube ...

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Management reiterated their guidance for $8 billion in free cash flow for 2025. CFO Neumann confirmed the company’s commitment to reinvesting in profitable growth and returning excess cash to ...