Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the "Snapchat Advertising ... options soon, via the API - not ...

Those profiles enable the creation of highly refined audience segments based on shared traits, preferences, and behavioral patterns. That precision extends to location-based targeting as well ...

Earlier this year, Dunkin’ Donuts rolled out the program to test the effectiveness of leveraging geofencing around competitors’ locations coupled with behavioral targeting to deliver coupons ...