The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...

This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...