The vociferous waterfowl is a fixture in the consumer culture, enjoying a 92% recognition rate, according to Q&A Research.

The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...