来自MSN7 个月
Why Aflac’s CEO chose the duck (even though it made him very nervous)
The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the first commercial launched on New Year's Day of 2000. But he knew the three ...
Warc1 年
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
People7 年
Trump Bragged During White House Meeting About Melania's Role in Aflac Commercial
black-and-white ad, titled “Experiment,” Melania is bound to a laboratory table next to the Aflac duck that is strapped to another. The mad scientist explains to his assistant that the goal is ...
CSR Wire11 天
My Special Aflac Duck® Helps Kids With Cancer and Sickle Cell Feel Like They’re Not Alone
One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease. More ...