This article delves into the implications of AI adoption in fashion, the ethical dilemmas it presents, and the future of modeling in a technology-driven landscape. The announcement from H&M about ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

Critics argue that replacing real models with digital versions could threaten the livelihoods of models, photographers, and ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...