Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

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One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign ...

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Airbnb called the ad stunt "desperate" and said the campaign just gives Airbnb "more visibility." One advertising expert told BI that while confrontational ads can work, she isn't sure Vrbo's did.