One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign ...

Of course, Airbnb's current TV ad spend in the United States may ... but were merely branding exercises. A forthcoming campaign will target host signups, a key priority for the company, and ...

Airbnb is in hot water over its clumsy treatment of Native American culture. The housing rental service hastily scrubbed an ad from its social ... controversy with a host of service policy changes ...

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Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign ... short-term rental giant with an ad featuring a young family who ...

Airbnb called the ad stunt "desperate" and said the campaign just gives Airbnb "more visibility." One advertising expert told BI that while confrontational ads can work, she isn't sure Vrbo's did.