The Unrivaled logo is on the door next to Bowman’s ... we approach partnerships and collaborations like the one with Ally and NASCAR. “Getting people, who maybe haven’t been historically ...

On Wednesday morning, Hendrick Motorsports revealed a new Ally Financial paint scheme for the 2025 NASCAR season, with Bowman joining several of his teammates with a new look. The No. 48 Cup car ...

Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a NASCAR racetrack. Ally Financial, which sponsors Alex Bowman’s No. 48 car ...