Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need ...

It’s a good time to revisit the terms of your relationship with Alexa. If you own one of Amazon’s voice assistant gadgets, everything you say to Alexa is beamed to Amazon’s cloud and saved ...

Amazon has informed Echo users that they can no longer process Alexa requests locally. Voice recordings are stored in the cloud by default. Amazon confirms experts' fears that the US company is at ...