Amazon Ads has partnered with WPP’s media investment arm, GroupM, to co-develop an Amazon marketing cloud maturity framework for advertisers. The new platform will assess marketers’ maturity level ...

Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals.

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said ...