The most significant change in prestige beauty's relationship with Amazon came in March when the Estée Lauder Cos. debuted ...

Amazon's February launch of Rufus, an AI shopping assistant ... including content from brand websites and broader internet presence. Brands now have to consider how to optimize their product ...

But if you buy one on Amazon, Temu, Walmart.com, or another shopping website that lets outside vendors sell goods on their online marketplaces, they just might be off the hook. The reason?

The Amazon Retail Ad Service is expected to allow Amazon to earn advertising revenue from ads that appear in its stores and while shopping online ... offer e-commerce sites or apps.