Amazon’s goal here was to allow potential customers to order with an absolute minimum of friction so they can buy as much as possible. Remember the “Buy now with 1-Click” button? That ...

First Reads is a program that gets you early access to new books across popular genres. Prime members get a free Kindle ...

“Mobile will play a big role Amazone Prime Now, as users trust the company with stored credit card data, allowing Amazon’s one-click checkout ... a ‘reorder’ button when household items ...