Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

"Always unbeaten, never uneaten. Champions chomp it," were the words on the illustration. It depicted captain Rohit Sharma alongside the iconic Amul girl. Rohit proudly holds the coveted ICC Trophy in ...