In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.

The Amul advertisement is at the Nasdaq MarketSite ... “With milk, dal and buttermilk, you will get a maximum of 30 gm,” says Mehta. Since importing protein is arduous, Amul launched a ...

Stale Amul products were reportedly distributed at an event in Azamgarh, Uttar Pradesh, with reports of dirt and insects found inside the packages. The alarming discovery has prompted local ...

Amul already offers a variety of products under its Kool range, including buttermilk, chocolate shakes, and high-protein ...