The demand for affordable beverages priced at Rs 10 is surging in India. Companies like Amul, Reliance, Parle Agro, and Coca-Cola are introducing new products to compete in this growing segment.

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Amul Milk Price Cut: Dairy brand Amul announced on Friday a price reduction of Re 1 (one paisa) on its Amul Gold and Amul Taaza milk packs, as well as on the 1 kg pack of Amul Tea Special.

In the esteemed YouGov India Value Rankings 2025, Gujarat Cooperative Milk Marketing Federation (Amul) was named the third most valuable brand in India, according to a statement released here on ...

Amul (Anand Milk Union Ltd.) plans to gradually enter Tamil Nadu’s milk market, providing a cooperative model for local farmers, said Amit Vyas, Managing Director, Amul Dairy in Tiruchi on ...