In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

The Amul advertisement is at the Nasdaq MarketSite ... where Amul sells only 15 flavours of ice cream (no other Amul product will be visible here), and that includes English Apple, French Caramel ...

was launched to "educate consumers to identify and differentiate between ice-cream and frozen desserts". The advertisement talks about Amul ice creams being made from "real milk" as opposed to ...

The Delhi High Court has asked a Noida-based social media user to remove posts claiming a centipede was found in a tub of Amul ice cream after the customer remained absent in the court proceedings ...

Days after a Noida woman customer's complaint of finding centipede went viral on social media, Amul on Monday requested her to return the ice cream tub “for further investigation” and ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Amul whipped up a heartwarming tribute to the Indian cricket team.Photo Credit: Instagram/@amul_india Whenever there is a milestone, you can trust Amul to capture the moment with its creative and ...