Apple's financial strength, brand loyalty, and innovation-led growth make it a resilient, defensive tech stock amid ...

Apple could have good news with foreign-branded phone shipments up year-over-year in China for the month of February.

From the Mac to the iPhone, Apple’s (AAPL) empire thrives on innovation, now fusing artificial intelligence (AI) into every ...

Another key factor for Apple's success is its ability to grow revenues with a brand that increases customer loyalty and supports premium pricing. Anyone who has bought an iPhone knows how ...

Wondering where Apple stock may be in five years? Learn what the current state of AAPL stock is and what its five year outlook may contain.

Here Are Just 5 Of Apple’s Tactics To Get Us Emotionally Connected To Its Brand As you might imagine, people are willing to pay more money for products they feel "close" to.

Warren Buffett's investment company, Berkshire Hathaway, has earned legendary status for its stunning performance over ...

actually resulted in a decrease of 2 percent for the Apple brand, or an overall loyalty and engagement rating of 87 percent. To paraphrase Alexander Pope, “Hope springs eternal for all tech ...

Apple Pay, if you remember ... vice president for strategy and executive creative director at Bond Brand Loyalty, Toronto. Reach him at [email protected].