Apple confirms its position as the undisputed leader by topping the Brand Finance 2025 ranking with a value of 574.5 billion dollars ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Are you a print subscriber? Activate your account. By Erika Wheless - 2 hours 47 min ago By Ad Age Staff - 7 hours 42 min ago By Ewan Larkin - 7 hours 51 min ago 9 hours 29 min ago 9 hours 39 min ...

Apple is not traditionally the first mover in a field, and nor does it want to be. Especially if not consumer-proven, the brand’s strategy has been to let others make mistakes and enter with ...

some experts have posed concerns about Apple’s AI strategy. As Barchart reported earlier this month, “Analysts have raised questions about whether Apple’s heavily marketed “Apple ...

So what was Apple’s strategy with all these updates? To show AI integrated into the apps and products you already use—rather ...

Apple stock is poised to continue its record run in 2025 as it benefits from the continued rollout of its AI strategy, according to Wedbush analyst Dan Ives. The analyst increased his Apple price ...