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The company has dropped a pleasingly delicate version of the logo featuring calming woodcut patterns. The image is available as a wallpaper for Mac, iPhone and iPad, and as an Apple Watch face.

Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

To match the new color, Apple has made a new wallpaper for the M4 MacBook Air – and you can download it to your device right here. The M4 MacBook Air wallpaper looks essentially the same as the ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...

The bitten apple is a real icon of the company led by Tim Cook. However, the image of this company was not always so. The first logo had the image of Isaac Newton and was designed, in 1976 ...

That new push for visibility includes a new Genius logo and the physical bar now comes in two heights, for sitting and standing advice. The store also features a redesigned Apple Pickup station, with ...