Arri is to make its top-tier ALEXA 35 camera system more accessible with the introduction of a new entry model and flexible ...

Entry level is, of course, relative when it comes to discussing ARRI cameras, but new flexible license options and lower-cost media mean the ALEXA 35 now starts at $49,800. ARRI is bidding to make its ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...