Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

This article describes an ambitious project that aims to achieve segmentation of the entire European market. It also discusses some of the issues surrounding segmentation. Segmentation identifies ...

Market segmentation is the fancy marketer's term ... discussed here divides the patient population into four behavioural groups: patients that are looking for change in their health and are ...

Therefore, an organization must divide the total market into several relatively homogeneous groups with similar needs and desires. That is market segmentation. Market segmentation has been divided ...

How it works. The segmentation feature enables advertisers to break down Pmax Asset Group performance by: Get the newsletter ...