But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

ADA’s Simon Samuel examines the digital marketing landscape in Southeast Asia and how to apply the relevant audience segmentation with the different sources of data available. Many lives and ...