Through innovation, Frechter and PrismAR are leading in Augmented Reality advertising technology, empowering brands, advertisers, and developers to connect with audiences on a new level.

While people wait for the iPhone's augmented reality apps to arrive ... just by pointing the headset’s camera at them. Early examples of AR in the workplace are compelling: AR will also be ...

Yoplait Greek has rolled out an augmented reality advertising campaign that lets consumers help in the fight against hunger. Consumers can download the Yoplait Greek4Good application to interact with ...