In the context of fashion, however, augmented reality is only just beginning to take off. However, it has a number of applications that have the potential to disrupt the industry. Curious?

Zalando has acquired DeepAR, signalling a continued investment in its technological infrastructure to expedite the ...

Zalando has snapped up augmented reality specialist DeepAR as it invests further into its technological capabilities.

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wireless augmented reality… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then ...

Will Saks Fifth Avenue and Neiman Marcus help Amazon find its fashion fit? That’s the question after the news last week that the tech giant will become a minority investor… Read More Amazon is ...

Retailer H&M has debuted a virtual fashion show featuring selections ... the H&M promotion is related to its combined use of augmented reality and GPS, and its ability to deliver an immediate ...

Zalando has acquired London-based 3D and augmented reality (AR) company DeepAR, as part of its continued investment in ...

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on ...

Imagine a world where your glasses do more than just help you see better; they enhance your immersion into the digital realm. By 2025, smart glasses are set to ...