Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for personal correspondence and outreach emails, including cold and follow-up messages, making them ...

Omni Online Strategies, a leader in cold email marketing, introduces its latest data-driven B2B outreach solutions for 2025.

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail ...

Internal customer support platforms are moving from platforms like email ticketing systems and chat to channels like Slack, ...

How Co-Branded Emails Fit into Your Marketing Strategy Co-branded emails aren’t just standalone campaigns—they’re a natural extension of a B2B multi-channel strategy. Whether you’re promoting a ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address ...