The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

Digital transformation in B2B e-commerce is redefining buyer behavior across industries. 73% of B2B buyers prefer to make ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

2. B2B purchases have long sales cycles While some consumer purchases have long sales cycles, they rarely extend to the lengths seen in B2B. We worked with a company that sold baggage handling ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

More than half of large B2B purchases are set to be processed through digital self-service channels according to global market research company Forrester. This has significant implications for the ...

Forrester predicted that in 2025 more than half of large B2B purchases will be processed through digital self-service channels. This will see transactions of $1million or greater being processed ...

But for B2B purchases, the funnel is much more complicated than this four-step life cycle indicates. The B2B marketing funnel ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...