For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

Now, with the Neuer Klasse design language planned for over 40 future models, there are concerns about potentially diluting the BMW brand identity. The unification of design across all vehicles ...

The video begins by revisiting BMW’s initial model, which took the form of a sturdy jeep. As the clip progresses, viewers witness a gradual shift in design, with the brand’s vehicles becoming ...