While our tester Kelly hasn't been impressed when using purple shampoos on her naturally red hair in the past, this colorist-recommended shampoo changed her tune. It wasn’t too heavy on her fine ...

Many darker hair clients also choose to have red or purple balayage as well – it works perfectly to add a variety of tones to the overall colour.” Texture-wise, balayage can enhance the look ...

But one technique that has proven to be a staple trend is balayage. “Balayage is a freehand hair-coloring technique that creates a natural, sun-kissed effect,” says stylist and owner of the ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops ... brunette hair but has bleached balayage which needs constant management.

Whether you've gone for a full head of blonde highlights or a subtle blonde balayage ... a purple shampoo into their routine.