Also by 2010, content marketing claimed its seat at the table ... And when you buttress spur-of-the-moment musings with support, such as third-party research and real-world examples, they become ...

Andreasen sets out some general strategies for how to both design your marketing experiments and produce valid, actionable data in a cost-conscious way. Packed with examples and practical advice about ...

said David Dintenfass, global wealth and investment management and consumer marketing executive at Bank of America. ?Social and mobile engagement allows us to communicate the right message, to the ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

Businesses have been advised to harness the power of experiential marketing as a strategic tool to drive revenue growth and maintain a competitive edge in an increasingly dynamic marketplace.During ...

Bangladesh Bank (BB) has warned people against transacting with multilevel marketing companies offering excessive returns on deposits, stating that such activities fall under money laundering.