Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy. Special offer: WARC subscribers get 20% off this course – just use the code ...