Segmentation is a very essential part of the ... of your target prescribers but on their actual individual patterns of behaviour among other very critical assessment criteria.

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments. The marketer then selects a bullseye segment that is seen to offer the most ...

We are no longer constrained by the eight to ten factors that classically have formed the basis of a cluster analysis in attitudinal segmentation. It is now possible to draw on all aspects of the ...

Market segmentation is the fancy marketer's term ... categories that fail to account for all the complexities of human behaviour. This should be taken into account when segmentation exercises ...

She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics to market ...

Human behaviour refers to the way humans act and interact. It is based on and influenced by several factors, such as genetic make-up, culture and individual values and attitudes. Users often ...

Behaviour is the set of responses that an organism makes to stimuli. Stimuli are environmental changes that an organism can detect. A behavioural adaptation is a behaviour that helps an organism ...

Business stakeholders are always looking for innovative ways to better understand customer behaviour in the current, data-driven marketing landscape. Unsupervised machine learning, which allows ...

Market segmentation - Edexcel Segmentation is how a business splits up its target market and is based on location, demographics, behaviour, lifestyle, income and age. Competitive environment ...

The course is a rigorous examination of key insights, concepts and theoretical frameworks that are essential in understanding social innovation and enterprises from the perspectives of Marketing and ...