Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

One of America’s biggest banks accidentally transferred more than $80 trillion (£64 trillion) to a customer’s account after a ...

So far, that's been a tailwind for big-box retailers like Walmart, who have been able to win away market share because their ...

Citigroup erroneously credited $81 trillion, instead of $280, to a customer’s account and took hours to reverse the transaction ... referring to regulatory penalties for risk management and data ...