Netflix has big ambitions for live sport ... according to Antenna Data, a research firm. Live sport offers ample downtime before and during games, making it well-suited to ad breaks, a lucrative ...

That is not even close to being true. Netflix, in 1997, turned everything upside down. The big idea was to use data to change the way average people consumed media. Founders Reed Hastings and Marc ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

And there’s never a guarantee that the next hit will be nearly as big. For Netflix, this year has been ... according to FactSet data. Many analysts are still positive. In a report on Monday ...

Netflix collects a lot of data about users. This helps it pinpoint when more than one person is using a password via location indicators and will undoubtedly be useful for advertising. Netflix has ...

Shares of Netflix ( NFLX -0.74%) soared after the video streaming company posted strong fourth-quarter results and offered an upbeat outlook. The stock has nearly doubled over the past year, extending ...