MCDONALD’S has lost its title as the world’s biggest fast food chain after a little known company soared to the top as ...

It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...

Known as the "Snow King," the mascot is a snowman adorned with a crown ... However, as CNBC noted, its biggest challenge may be breaking into "tier one" cities where competition is stronger.

Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.

It was the biggest listing in Hong Kong so far this ... between 2 to 8 yuan (30 cents to $1.20), a catchy theme song and a snowman mascot, Mixue has attracted a massive customer base across ...

Mixue is the world's biggest fast-food chain by store count ... most prominent visual was the brand's "Snow King" mascot — a snowman wearing a crown. The cheapest item at the store was the ...

Its mascot looks like the love child of Frosty the Snowman and the Michelin Man ... helped Mixue Ice Cream and Tea become the world’s biggest food-and-beverage chain by number of locations ...