And the best part? Lively also just launched her own hair care line, Blake Brown, exclusively at Target so others can test out her approach to hair. Blake Brown launched online and in Target ...

Following the flurry of drama surrounding her press for controversial film adaptation of Colleen Hoover's "It Ends With Us," ...

It doesn’t matter how famous you are. If we learned anything this year it was that celebrity alone — no matter how large — is not enough to make a beauty brand successful, which makes the launch of ...

Before the "social manipulation campaign started," her lawyers noted that Blake Brown—which generated $16 million in media impact value within one week—was "Target's largest hair care launch on record ...