With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market. Prebiotic sodas are all the rage, and the Coca-Cola company is finally ...

America’s largest soda brand is popping into a burgeoning beverage category. On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the ...

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...