EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

The investment from Shark Namita Thapar, Executive Director of Emcure Pharmaceuticals, includes Rs 1 crore for a 1% equity ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a ...

As Lulus continues to expand its market presence, this campaign represents a key investment in brand equity, aligning with ...

Word is spreading that Sauer Brands Inc. ― owner of Greenville's beloved mayonnaise brand ― has been sold to none other than ...

PepsiCo is reportedly in final stage talks to buy the US-based better-for-you soda brand Poppi, with a deal said to be close.

In a sports brand strength comparison, would the Springboks, Chiefs or Pirates come out on top? Here is the answer.