Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

honest relationships with suppliers and personal service for consumers has used brand and design thinking to stay ahead of the market in one of the most vicious trading environments in living memory.

“We felt that our visual identity, though much loved inside and outside the company and right for GF Smith at the time, no longer reflected who we were as an organisation or as people, and that it was ...